Marriott Hawaii Social Influencers
At Marriott Hawaii we value the power of social media and its potential to build awareness and drive engagement in an authentic and unique way. Toward this end, we are open to working with social media storytellers to help us reach new audiences and reinvigorate our loyal customers by sharing new perspectives on the experiences we offer at our resorts.
How we select our storytellers
Our resorts share social stories based on a variety of content themes and brand attributes to which a social influencer might align his or her own brand. When determining whether or not a particular social influencer presents an opportunity for a synergistic partnership with our resorts, our Marketing and Public Relations team considers three key focus areas: content, audience and variety & quality of overall digital presence.
We’re looking for content themes, writing styles, photography and videography that align with our resort’s core social messaging and online personality. An ideal social storyteller will share his/her experiences at our resorts and surrounding areas in unique and creative ways.
An ideal social storyteller partner will have an audience and readership that aligns with our key target demographics. Target demographics differ for each resort and in some cases can also differ based on events or programming taking place at the resort. Ideally we’re looking for social storytellers with sizeable audiences (250K+) across multiple online channels, however we don’t base a decision solely on the size of a social storyteller’s audience.
An ideal social storyteller partner will share his/her content across multiple online channels such as Facebook, Twitter, Instagram, YouTube, SnapChat, Blog Sites, etc. We are looking for imagery and messaging that is curated to maximize the potential of each social platform versus duplicated posts across multiple online platforms.
We work with a variety of different vendors and creative agencies to execute marketing programs and initiatives, and we consider our social media storyteller partnership in the same light as these other marketing partnerships. To ensure the professional integrity of both parties, we do require a Social Media Contractor Agreement to be signed by the participating resort(s) and the social media storyteller. The Agreement outlines the details of the partnership as it applies to services delivered, compensation, indemnification, etc. All of our social media storytellers are asked to comply with the Federal Trade Commission (FTC) Guides Concerning the Use of Testimonials and Endorsements in Digital Advertising by disclosing the receipt of any payment or free product in exchange for your endorsement or testimonial of Marriott Hawaii.
Partner With Us
If you are interested in partnering with our resort as a social media storyteller, please email us for consideration. We look forward to hearing your story.